Barack Obama: a new global brand
From Washington D.C. to Athens, Greece, from the Middle East to France and Australia, millions of TV viewers around the world sat to watch the inauguration of Barack Obama, the 44th President of the United States of America.
Barack Obama took the oath stating his middle name: Hussein. Who would have thought a US President would be named Hussein when Sadam Hussein's statue collapsed in Iraq a few years back? Or when Sadam Hussein was being executed and the video of the execution circulated around the world? Or when the bombs started hitting Iraq?
Barack Hussein Obama inspired the world to sit down and watch. He actually did more than that: he inspired thrill and enthusiasm not only to millions of Americans but also to many 33-year-old Greeks like myself - and I am assuming French and British and other nationals alike - who watched the inaugural ceremony. Barack Hussein Obama brought the world together pledging the one and only thing that all of us apparently need: HOPE for CHANGE.
Barack Hussein Obama is the new global brand. HOPE for CHANGE is his unique brand claim. It is what has touched the mind and soul of millions of people around the world. It is what the brand needs to deliver. Branding professionals know well that delivering on the brand promise makes a brand stronger, and allows for more future steps. Well, we will be here watching, and waiting.
Barack Obama took the oath stating his middle name: Hussein. Who would have thought a US President would be named Hussein when Sadam Hussein's statue collapsed in Iraq a few years back? Or when Sadam Hussein was being executed and the video of the execution circulated around the world? Or when the bombs started hitting Iraq?
Barack Hussein Obama inspired the world to sit down and watch. He actually did more than that: he inspired thrill and enthusiasm not only to millions of Americans but also to many 33-year-old Greeks like myself - and I am assuming French and British and other nationals alike - who watched the inaugural ceremony. Barack Hussein Obama brought the world together pledging the one and only thing that all of us apparently need: HOPE for CHANGE.
Barack Hussein Obama is the new global brand. HOPE for CHANGE is his unique brand claim. It is what has touched the mind and soul of millions of people around the world. It is what the brand needs to deliver. Branding professionals know well that delivering on the brand promise makes a brand stronger, and allows for more future steps. Well, we will be here watching, and waiting.
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