London 2012
The Organising Committee of the London 2012 Games revealed its new brand identity after a year's work and a personal teaser campaign to all of us having subscribed to preview it.
I was really looking forward to it.
a. because I have worked on the Athens Olympics and have a strong bonding to this event
b. because I have lived and studied in London and truly think it is a fascinating city that will host an unforgettable event
c. because communication is the industry I work for, so obviously anything new of that magnitute is worth taking a look.
I was preparing myself for a big surprise but nothing compared to the magenda cut and paste item that is posted on the london olympics homepage london2012.com
What a missed opportunity that is. What a missed opportunity for British design to create and present a brand identity that will link London and the UK to the world and Olympism. One that would convey truly inspirational values and - of course - would also be easy to print on licensed products, apply to graphic elements on the venues etc. One what would showcase the city's unique feel and character.
The logo presented today does not do any of the above. It has no correllation or connection to any of the above. It is not unique, it is not fine, it is not an Olympic logo. A trained eye cannot even read 2012 on it - let alone the eye of the average people.
And, funnily enough, my colour printer just ran out of magenda. Sorry, I cannot print and take home with me.
I was really looking forward to it.
a. because I have worked on the Athens Olympics and have a strong bonding to this event
b. because I have lived and studied in London and truly think it is a fascinating city that will host an unforgettable event
c. because communication is the industry I work for, so obviously anything new of that magnitute is worth taking a look.
I was preparing myself for a big surprise but nothing compared to the magenda cut and paste item that is posted on the london olympics homepage london2012.com
What a missed opportunity that is. What a missed opportunity for British design to create and present a brand identity that will link London and the UK to the world and Olympism. One that would convey truly inspirational values and - of course - would also be easy to print on licensed products, apply to graphic elements on the venues etc. One what would showcase the city's unique feel and character.
The logo presented today does not do any of the above. It has no correllation or connection to any of the above. It is not unique, it is not fine, it is not an Olympic logo. A trained eye cannot even read 2012 on it - let alone the eye of the average people.
And, funnily enough, my colour printer just ran out of magenda. Sorry, I cannot print and take home with me.
Σχόλια