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An online petition started yesterday in the UK, a few hours after the new logo for the Olympics of 2012 was unveiled. The petition calls for the London Organising Committee to create a new logo or at least change back to the old one. So far the petition has been signed by more than 16,000 people. It is not possible for everyone to like a design. I remember all the slamming the Athens Organising Committee got a few years back, when the two mascots of the Games were unveiled - Phevos and Athena. My god, all the press and so many phone calls demanding that the mascots be changed, it was amazing. Still the mascots were there and my nieces and nephiews still have the mascot dolls in their playroom. I am sure the new 2012 logo can work well in several design applications, that is what logos do. But a logo of an Olympic Games event is there to convey a unique brand story and message for the Games, and this one does not seem to have the potential to do so.

The Organising Committee of the London 2012 Games revealed its new brand identity after a year's work and a personal teaser campaign to all of us having subscribed to preview it. I was really looking forward to it. a. because I have worked on the Athens Olympics and have a strong bonding to this event b. because I have lived and studied in London and truly think it is a fascinating city that will host an unforgettable event c. because communication is the industry I work for, so obviously anything new of that magnitute is worth taking a look. I was preparing myself for a big surprise but nothing compared to the magenda cut and paste item that is posted on the london olympics homepage london2012.com What a missed opportunity that is. What a missed opportunity for British design to create and present a brand identity that will link London and the UK to the world and Olympism. One that would convey truly inspirational values and - of course - would also be easy to print on licensed pr...

I decided to create this blog when I read the story of Amalia, a 30-year-old student who was fighting cancer and kept posting her personal story and day to day struggling on her personal blog fakellaki.blogspot.com The power of expression in any form - print, electronic, oral - is truly amazing. I hope we never stop believing in it. C u all out there