Αναρτήσεις

Brands in Crisis

Πολύ ενδιαφέρουσα ανάρτηση! After The Crisis: A Parody of 15 Corporate Logos http://www.businesspundit.com/after-the-crisis-a-parody-of-15-corporate-logos/

Νέα Διακυβέρνηση & Νέο ΠΑΣΟΚ

Μια εβδομάδα πέρασε από τις βουλευτικές εκλογές της 16ης Σεπτεμβρίου 2007, που μας βρήκαν τους περισσότερους να καθόμαστε με άνεση στον καναπέ μας, ανάμεσα στον απογευματινό καφέ και το βραδυνό κρασάκι ωσάν να παρακολουθούμε ντέρμπυ Ολυμπιακού - Παναθηναικού, γνωρίζοντας εκ των προτέρων το νικητή. Τον Ολυμπιακό, που κερδίζει συνεχώς τα εγχώρια πρωταθλήματα, χωρίς να μπορεί να σταθεί αξιοπρεπώς στην Ευρώπη. Με άλλους λόγους, τη Νέα Δημοκρατία, που παρόλες τις καταστροφές των τελευταίων μηνών και τις τεράστιες γκάφες σε επίπεδο διακυβέρνησης, πέτυχε εκλογική νίκη και κοινοβουλευτική αυτοδυναμία απέναντι σε ένα ΠΑΣΟΚ που ήθελε αλλά δεν μπορούσε. Κι ενώ καλά καλά το χώμα δεν έχει σκεπάσει το φέρετρο του νεκρού, πολλοί οι μνηστήρες για τη θέση του αρχηγού του ΠΑΣΟΚ που φαίνεται να χηρεύει - ή τουλάχιστον, σύμφωνα με τα λόγια του Γ. Παπανδρέου, να τίθεται στην κρίση ψηφοφόρων και φίλων. Κι αναρωτιέμαι: Γιατί ο αρχηγός του ΠΑΣΟΚ αισθάνθηκε την ανάγκη να επαναβεβαιωθεί η εμπιστοσύνη προς το π...

Good old days

Εικόνα
My grandparents used to moan about the "good old days" that now belong to the past. My parents always talk about the "good old days" when thinks were different. I don't mind about the good old days. In fact, I love the good new days. I love what we have now. I love the web. I love the fact that you are free to talk, search, have fun, communicate as you please, however you please and as long as you please. I love the fact that it brings all of us closer together. And when I myself moan about the "good old days" it is only for experiences that have united some of us forever. Like the Athens Olympics. I love the web. I love my friend Dimitris Zenetos who loves technology and who knows how to bring all of us closer together again. He used to do that when he was sat next to us, in an open floor space at the Olympic Committe Headquarters. But then, he was physically there. Now he is not. He lives in the UK and most of us - the old gang - live in Greece. But ...

On Fire

Athens in on fire. Well, not quite the city itself but the beautiful forest surrounding the northern side of the city. Gone. Finished. Done. Nothing to look forward to. The ashes came all the way to my balcony. You could smell the fire from all around. They tell us it is going to be allright, they will protect what is left and try to restore the forest to its original format. It is all a big lie, a lie that has been said a thousant times so far, ever since I can remember. As a child I lived very near a mountain area, again in the suburbs of the city. I remember it been burnt twice. What was before a lovely forest to go for a walk, play with the snow over winter, smell and feel the flowers during springtime is now blocks of flats - with a wonderful view over the city and the port but still, it is cement. Now we are losing more. I feel angry. I am not sure how much longer we can take. And what life would be like without a moment of joy in the nature? I feel like I am part of a domino. It...

London 2012 (2)

An online petition started yesterday in the UK, a few hours after the new logo for the Olympics of 2012 was unveiled. The petition calls for the London Organising Committee to create a new logo or at least change back to the old one. So far the petition has been signed by more than 16,000 people. It is not possible for everyone to like a design. I remember all the slamming the Athens Organising Committee got a few years back, when the two mascots of the Games were unveiled - Phevos and Athena. My god, all the press and so many phone calls demanding that the mascots be changed, it was amazing. Still the mascots were there and my nieces and nephiews still have the mascot dolls in their playroom. I am sure the new 2012 logo can work well in several design applications, that is what logos do. But a logo of an Olympic Games event is there to convey a unique brand story and message for the Games, and this one does not seem to have the potential to do so.

London 2012

The Organising Committee of the London 2012 Games revealed its new brand identity after a year's work and a personal teaser campaign to all of us having subscribed to preview it. I was really looking forward to it. a. because I have worked on the Athens Olympics and have a strong bonding to this event b. because I have lived and studied in London and truly think it is a fascinating city that will host an unforgettable event c. because communication is the industry I work for, so obviously anything new of that magnitute is worth taking a look. I was preparing myself for a big surprise but nothing compared to the magenda cut and paste item that is posted on the london olympics homepage london2012.com What a missed opportunity that is. What a missed opportunity for British design to create and present a brand identity that will link London and the UK to the world and Olympism. One that would convey truly inspirational values and - of course - would also be easy to print on licensed pr...

Good afternoon

I decided to create this blog when I read the story of Amalia, a 30-year-old student who was fighting cancer and kept posting her personal story and day to day struggling on her personal blog fakellaki.blogspot.com The power of expression in any form - print, electronic, oral - is truly amazing. I hope we never stop believing in it. C u all out there